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The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.
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Visit Native California Launches

Francesca Gracey | 2 min.

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The Sustainable Way: Airports, Rental Cars Meeting the Challenge

By Jack Chang | 3 min

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Responsible travel: The code that guides the Golden State

By Dan Smith | 2 min

The Golden State's thriving economy depends on tourism. It helps communities grow and improves quality of life for every Californian.

2022 ECONOMIC IMPACT BY STATE, REGION & COUNTY

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CALIFORNIANS FIND JOB OPPORTUNITIES IN TRAVEL

Californians continue to find rewarding job opportunities within the state’s growing travel industry. Students are opting for hospitality education and training, while veterans who have spent years in the industry are moving up. Passionate and resilient people dominate the sector, and their drive for excellence, innovation and bridge building has helped California tourism build back stronger.

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ECONOMIC IMPACT BY LEGISLATIVE DISTRICT 2021

Economic significance of the travel industry in California’s 40 Senate districts and 80 Assembly districts in 2021. The reports include visitor spending, earnings, employment and tax revenue (local and state) per district. The estimates are comparable to the county, regional and state travel impacts.

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Our Growth Economy

OUR GROWTH ECONOMY

CALIFORNIA'S ECONOMIC ENGINE

Tourism powers communities across the state
Responsible & Sustainable Tourism
93% of travelers believe in leaving a destination the same or better

RESPONSIBLE & SUSTAINABLE

Preserving California's Abundance

As travel evolves, destinations develop practical ways to protect experiences

TRAVEL INDUSTRY PARTNERS

Organizations that recognize the power of travel.