BY THE NUMBERS
See travel's impacts on the Golden State's economy and workforce
LEARN MORETourism Impact
Powering Communities Across the State
IMPACT YOU CAN MEASURE
PROPELLING CALIFORNIA FORWARD
As the country's most culturally and geographically diverse state, California offers an unparalleled wealth of experiences to travelers from around the globe. Year-round, those travelers fuel billions in economic impact, millions of jobs and power an industry leading the way into a more sustainable future.
ABOUT VISIT CALIFORNIA
Learn more about the organization and its leadership
LEARN MOREGET INVOLVED
Explore ways to work with and be a part of California's expansive tourism community
LEARN MORE
